Privacy Policy
Last updated: March 2026
1. Introduction
SimplAssist (“we,” “our,” or “us”), a product of ARAMBULA VENTURES LLC, is committed to protecting your privacy. This policy explains how we collect, use, and protect information when businesses use our platform and when their customers interact with our AI assistant.
2. Information We Collect
We collect business information provided during registration (business name, website, address, phone number, hours, services). We collect customer contact information when customers text or chat with the AI (phone numbers, conversation content). We collect usage data to improve our service.
3. How We Use Your Information
To power the AI assistant responses. To maintain conversation history in your CRM. To send SMS messages on behalf of your business via Telnyx. To provide analytics and reporting in your dashboard. We do not sell your data to third parties.
4. SMS and Text Messaging
SimplAssist sends automated text messages on behalf of businesses using our platform. These messages are sent via Telnyx, a third-party messaging service. By using SimplAssist, your business agrees to Telnyx's messaging policies and applicable telecommunications regulations.
Consent to Receive Text Messages
By calling, texting, or chatting with a business powered by SimplAssist, you (the end user/customer) consent to receive automated text messages at the phone number you provided. These messages may include responses to your inquiry, appointment confirmations, follow-up communications, and other messages related to the business you contacted. Consent is not a condition of purchase.
By providing your phone number to a business using SimplAssist, you give express written consent to receive automated SMS messages from that business and SimplAssist as described above. You may receive roughly 1 to 10 messages per inquiry depending on your conversation; overall message frequency varies.
Opting Out
You can opt out of receiving text messages at any time by replying STOP to any message. After opting out, you will receive one final confirmation message and no further texts will be sent. To resume messages, text START to the same number.
Getting Help
For assistance, reply HELP to any message, visit our Support page, or email SimplAssist support at [email protected].
Message Frequency and Rates
Message frequency varies based on your interaction with the business. Message and data rates may apply depending on your mobile carrier and plan. SimplAssist is not responsible for any charges from your carrier.
5. Data Storage and Security
All data is stored securely using Supabase (PostgreSQL). Conversations are encrypted in transit. We retain conversation data for as long as your account is active. You can request data deletion by contacting support.
6. Account Deletion and Data Retention
You may delete your account at any time from the Settings page. Upon deletion, your account enters a 60-day grace period during which you can log back in and reactivate your account with all data intact.
After 60 days, your data is permanently processed as follows: personal information (names, email addresses, phone numbers) is removed from all records. Conversation content is erased. Anonymous, aggregated metadata (lead scores, message counts, timestamps) may be retained for service improvement and analytics.
Business configuration data (services, FAQs, business hours, AI settings, phone numbers, calendar connections, and widget settings) is permanently deleted. Your authentication credentials are permanently removed.
7. Third-Party Services
SimplAssist integrates with Telnyx (messaging), Anthropic (AI), Stripe (payments), and Supabase (database). Each service has its own privacy policy.
8. Contact Us
For privacy questions, reach us from our Support page or email [email protected].